Role – Graphic Design    |    Client – Temi    |    2020 
Temi re-design 2020 - Aligning the company's style and graphic assets to the brand book has contributed to its voice and personality. We managed to create a cohesive experience while stepping into a new chapter in Temi's story.
Images were taken from the old version of the homepage
When I joined Temi in 2019, the company approached only the privet sector, offering a home assistant experience that includes video calls with family, controlling smart homes, and health care in the customers' living room. The will to approach the B2B sector was there from day one but only in late 2019 real steps toward this audience were taken.
As a first step, I made a list of new environments and created new images by implanting the robot in the new spaces where I imagined it being used. We started using the new images immediately on all platforms to create buzz and anticipation for the new era of Temi.
I started to examine the pool of icons the company used at the time, created by outdoor designers for the original purposes. While some of the icons matched the new goals of the company, some new icons had to be created - based on the existing look and feel, using the real product's structure.
Next, I sliced the homepage INTO separate segments and then, with the help of my coworkers in the marketing department, reorganised all segments. We basically decided to let go of more than 40% of the segments on the homepage. I found that we had a load of video sections, as a result of the company's will to add more and more examples of the product in action.
I searched for similar products and brands that the company was looking up to and found that all of them had about 1-3 videos on the homepage. Showing those examples was very important, as I had to make stakeholders understand the importance of those steps in the project.
Another finding I had during research was the presence of companies using the product and users' reviews.
We decided to spread the "Awards and Press" section to show a stronger appearance of the large companies using our product as well as to create a reviews system. Those actions were crucial to acquiring users' trust in the product.
As part of the project, I went over all of the website's pages in order to create a more cohesive experience. I made sure that all components are aligned with the brand rules and changed sizes and structures that felt offbeat.
I created a new appearance for the fixed menu and for the website's footer.
The decision of taking a new path for a company while having a strong brand appearance is never an easy step and it takes a patient and communicative team to work on that kind of project. Gaining stakeholders' trust in extremist steps is hard, takes a lot of patience, and most importantly full research every step of the way.
After having Temi's brand changed and re-designed by multiple designers, a lot of repairs had to be done and the brand book had to be opened more than ever. Aligning the company's style and graphic assets to the brand book has contributed to its voice and personality. We managed to create a cohesive experience while stepping into a new chapter in Temi's story.
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