Nike House of Innovation 2023

I had the opportunity to collaborate with Nike HOI on transforming their Kids department with Kids-Vision, adapting the floor plan to better cater to young shoppers. HATTER agency has been tasked to add a playful storytelling layer to the new Kids zone, focusing on creating a warm welcome for kids and families within the Nike store. In response, we introduced the Orange/Blue Reveal Innovation Cabinets. Grounded in the concept of self-led discovery, these cabinets use a color filter to unveil specific parts of an image in a delightful and interactive manner. I created the graphic design for this project as a contributing member of HATTER agency in Amsterdam.