AIRBACK Brand System Implementation 2026
(Year)
2025-2026
(Client)
AIRBACK
(Services)
Brand System Implementation, Art Direction, Digital & Web Design, Creative Campaigns, Performance Marketing Design, Social Media Design
(Category)
Brand Design
(Overview)
Following the company's rebranding, I led the implementation of AIRBACK's new visual identity across its digital ecosystem. The focus was on translating the brand guidelines into a cohesive and recognizable visual language, ensuring a consistent experience across every customer touchpoint. From website design and evergreen content to organic social media and paid campaigns, each application was developed within the same visual framework, balancing brand consistency with the specific needs of each platform.
Holiday Campaign 2025 - Creative Direction - The brief was to develop an international holiday campaign, following the Black Friday period, with gifting as its central theme. Rather than taking a conventional promotional approach, I wanted to explore a more personal and subtle interpretation of what giving means during the holidays. I developed two creative directions. The first transformed public transport route lines into wrapping ribbons, paired with the idea that the greatest gift you can give is simply being there. A more personal take on holiday gifting, built around the thought that your presence is all your loved ones want for Christmas. The second direction took a more understated approach, exploring postage stamps as a visual metaphor for travel, connection and traditional holiday greetings. It drew on the idea that AIRBACK brings people closer to the ones they love, wherever they are in the world. The second concept was selected and developed into the campaign's overarching visual direction, built around the tagline: *Give What MOVES You.*
AIRBACK - Winners Edition | Winter Campaign 2026 - With a strong connection between winter sports and AIRBACK's products, the 2026 Winter Olympics presented a natural opportunity for a seasonal campaign. However, as AIRBACK was not an official Olympic partner, we needed to find a creative way to tap into the excitement surrounding the event without using protected Olympic branding or imagery. Inspired by the spirit of competition and AIRBACK's positioning as the first and best compression system, I proposed making winning the central concept, with the number one as the foundation of the campaign's visual identity. After exploring several graphic directions inspired by different sports arenas, we selected a visual language rooted in winter sports, combined with a gold-inspired colour palette that reinforced the idea of victory and first place. The result was AIRBACK - Winners Edition, an international campaign featuring hundreds of creative assets, including paid advertising, website banners and newsletters, distributed across global markets.
AIRBACK - Packaging Design & Development - As part of AIRBACK's rebranding, I led the packaging design and implementation from a visual perspective, developing a comprehensive packaging system that translated the new brand identity into a cohesive, premium product experience. The project covered the full range of packaging touchpoints, including shipping boxes, internal packaging, product tags and instruction booklets. Each element was designed as part of a unified visual system, creating a consistent and considered unboxing experience that reinforces AIRBACK's brand positioning and strengthens the connection with its customers.
Early in my journey at AIRBACK, I was entrusted with designing three key catalogs: a B2B catalog, a price catalog, and the company's main product catalog, showcasing AIRBACK's complete product offering. Beyond the graphic design and layout, I was actively involved in writing, editing, and proofreading the content, helping shape both the visual presentation and the messaging. This project required balancing complex product information with a clear, structured, and accessible design system. I led the graphic design, layout, and content development for all three catalogs as part of AIRBACK's in-house creative team.
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