Role – Lead Designer | Company – AIRBACK | 2026
AIRBACK Brand System Implementation 2026 – Following the company's rebranding process, I led the implementation of AIRBACK's new brand system across every digital customer touchpoint. My goal was to ensure a consistent, recognizable, and premium brand experience regardless of where customers interacted with the brand.
The implementation included the redesign of the homepage, product pages, and key website sections, alongside the development of a unified visual language for organic social media content and paid advertising campaigns. Every asset was designed according to the same design principles, creating consistency across channels while allowing each platform to perform according to its unique requirements.
I led the design implementation and rollout of AIRBACK's visual identity across all digital platforms as part of the company's in-house creative team.
