Role – Lead Designer | Company – AIRBACK | 2026
AIRBACK Packaging Redesign 2026 – As part of the company's rebranding process, which I led from a design perspective, I was tasked with redesigning AIRBACK's entire packaging system to establish a cohesive visual language and elevate the brand to a premium product experience.
I designed a wide range of packaging assets, including shipping boxes, internal packaging, product tags, and instruction booklets. Every touchpoint was carefully considered to create a consistent, high-quality unboxing experience that reflects AIRBACK's positioning and strengthens the connection between the brand and its customers.
I led the graphic design and execution of the complete packaging system as part of AIRBACK's in-house creative team.
