Role – Lead Designer | Company – AIRBACK | 2026
AIRBACK × easyJet Print Campaign 2026 – I was commissioned to design AIRBACK's first-ever print advertising campaign as part of a partnership with easyJet. The project marked the brand's debut in print media, requiring a visual approach that translated AIRBACK's digital-first identity into high-impact editorial and travel formats.
I designed two campaign executions: a full-page advertisement featured in easyJet Traveller magazine by Ink Global, and a horizontal version displayed on easyJet boarding passes distributed to passengers traveling to destinations across Europe. Both formats were carefully adapted to their unique environments while maintaining a consistent premium brand presence and clear communication of AIRBACK's value proposition.
I led the creative direction, graphic design, and production of both print executions as part of AIRBACK's in-house creative team.
